For NICU families · made by one

Tiny, and 89 days strong.

Apparel, milestone cards, and small gifts for the parents living in the unit, the nurses who hold the night shift, and the day a baby finally comes home.

89days that named the shop
5%of profits given back
NICUfamilies, grads, and nurses
The count
89days in the NICU

Born early. Watched over. Brought home. The number is the whole brand.

Preemie apparel Milestone cards Nurse thank-yous Coming-home gifts
Why this exists

Named for the days between hello and home.

89 Days Strong started after our daughter’s 89-day stay in the NICU. The meals, notes, and small gifts from other people carried us. This shop is that idea, made into something you can hand someone still in it.

What we make

Soft apparel and keepsakes with language that feels like a parent wrote it, because one did. Nothing clinical. Nothing that treats a hard season like a slogan contest.

Pieces are meant for isolette photos, discharge day, and the people who showed up with coffee at 6 a.m.

01
The stay.
Eighty-nine days. A number small enough to fit on a shirt, large enough to change a family.
02
The support.
Other people fed us, wrote to us, and made the hallway feel less empty.
03
The shop.
Merch for NICU families, with 5% of profits set aside for families still in the unit.
Five percent

A little of every order goes back.

Five percent of profits is set aside for NICU families — meal support, small care packages, and practical help while a baby is still admitted. The point of the shop is not only the shirt.

What it funds

Hospital-day meals. Parking and gas. A note and a gift for a family in the middle of a long count.

Updates will live here once the first giving cycle closes.

Say hello

Custom names, bulk nurse gifts, wholesale.

Need a baby’s name, a day count, or a set for a unit? Send a note to Matt@89daysstrong.com. This form stays on your device and opens your email app.

Your email app should open with the note ready to send.